Whether you’re craving sunshine and swaying palm trees or a refreshing poolside cocktail, the resort-inspired Lilly Pulitzer for Target collection will have its own app for its enthusiasts. Although the app is not shoppable, it rather serves to further immerse shoppers in the “Lilly Pulitzer experience” in anticipation of the collaboration’s launch.
“We invite viewers into a fun-filled party that starts on television and extends into a digital experience where parallax views allow the guests to explore the party from their vantage point and connect them directly with the Lilly product in each room,” Todd Waterbury, a Target executive in charge of the campaign, said.
The app seems to be live now on Target.com, accessible on desktops and mobile. App users can scroll around a Lilly Pulitzer-themed party, clicking on Target bullseyes as they appear on the collection’s clothing and accessories to check the price of each item.
We New Yorkers are extremely lucky as we get early access to the Lilly line when Bryant Park is turned into a full-on “Lilly Resort” on Thursday, April 16th. From 8 am to 6 pm, the entire collection will be available for purchase, and shoppers can indulge in fun little extras like ping pong, a juice bar, and a manicure station stocked with Essie polishes.
Our recommendation! Get there early if you’re looking to shop—the pop-up portion will only be open while supplies last, and pieces start as low as two bucks. As Lilly said, “Anything is possible with sunshine and a little pink.” See you on the 16th!