October Is All About Pink

October, the 10th month of the year means a return of cooler temperatures and the vibrant fall colors virtually everywhere we turn.  But I’m not talking about the breathtaking shades of red, yellow and orange found in New York City area’s foliage. I’m talking about pink, a color associated with October breast cancer awareness campaigns worldwide.

According to the cancer.org report, “Cancer Facts & Figures 2015,” breast cancer will be diagnosed in an estimated 232,000 new cases this year among American women. About 2,400 new cases are expected in men. An estimated 41,000 breast cancer deaths are expected this year.

We dare to hope!

It’s not all doom and gloom, however. Death rates for breast cancer have steadily decreased in women since 1989. That’s why we celebrate more and more cancer survivors and share their stories of hope and triumph.

Remember the less fortunate!

While much of the attention this October will be focused on survivors, their stories of triumph, and pink T-shirts, ribbons and even tote bags, it’s also a time to consider those who, through no fault of their own, won’t be as fortunate in their breast cancer fight.

Please remember to show these equally courageous family members, friends and neighbors your support, empathy and caring as we continue to work diligently to find new procedures, technologies and medications for eradicating this disease that will affect an estimated 1 in 8 women in their lifetime.